Choice Work

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Screenshot of the PPEF homepage’s hero section, With the bold, san-serif headline, set on top of a photograph of protestors in the NY state capitol, colorized dark blue. The headline reads: We Are A Movement-Builder and an Incubator for Ideas.Screenshot of the PPEF homepage’s hero section, With the bold, san-serif headline, set on top of a photograph of protestors in the NY state capitol, colorized dark blue. The headline reads: We Are A Movement-Builder and an Incubator for Ideas.

Public Policy and Education Fund of New York

Design Choice created a brand strategy, brand guidelines, and a website for the Public Policy and Education Fund of New York. The expansion of the brand expresses the progressive, grassroots beginnings of the organization and its family of programs, while digging into it being a research and policy forward group. We first administered a brand survey and analyzed and consolidated the results to create a brand strategy. Then we created a brand guide to help staff talk about and visually represent the organization. The updated website design uses those guidelines and makes programs and resources more accessible and easy to find.

  • Brand Design,  
  • Web Design,  
  • Web Development,  
  • Brand Strategy  
Two screenshots of PPEF’s homepage, on a yellow background, sharing details about the organization, accompanied by images depicting protests and rallies. The cover and 3 pages of the PPEF brand guidelines advising on mission statement, partner organizations, and color usage.4 pages of the PPEF brand strategy approach document; layed-out with bold san serif type in cyan and dark blue.Two screenshots of PPEF’s Worldview webpage, on a dark blue background. The page’s headline states “Understanding the World as It Is, Creating the World as We Want It to Be”. Images depicting protests and rallies are interspersed between descriptions of ways to get involved.

This project created in collaboration with the development team at throneless tech.

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